​

​

Cookie Policy

Last Updated: 24/09/2024

Welcome to www.homefinancedirect.com ("we", "us", or "our"). This Cookie Policy explains how we use cookies and similar tracking technologies on our website [insert URL] (the "Site").

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit websites. They help websites function more efficiently, remember your preferences, and improve your overall experience. Cookies may also be used to provide information to the owners of the website for analytics, advertising, and other purposes.

2. Types of Cookies We Use

We use both first-party and third-party cookies on our website. Cookies can be classified as follows:

a. Necessary Cookies

These cookies are essential for the proper functioning of our website and cannot be disabled in our systems. They allow basic functionalities such as page navigation, access to secure areas, and managing user sessions.

• Example: Session ID Cookies

• Purpose: Enable core functionality like security and network management.

b. Functional Cookies

These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced features.

• Example: Language Preference Cookies

• Purpose: To improve your browsing experience by remembering your settings.

c. Analytics/Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often, and if visitors get error messages from web pages.

• Example: Google Analytics

• Purpose: To help us understand user behavior and improve our website performance.

d. Targeting/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an ad and measure the effectiveness of an ad campaign.

• Example: Facebook Pixel, Google Ads

• Purpose: To provide targeted advertising and track ad performance.

3. How We Use Cookies

We use cookies for various purposes, including:

• To ensure the proper functioning of our website.

• To remember your preferences and settings.

• To analyze how you use our website and gather statistical information.

• To provide personalized content and ads based on your interests.

4. Third-Party Cookies

In some cases, we use cookies provided by third parties to help us understand usage patterns, provide advertisements, and analyze performance. These third-party cookies are subject to the privacy policies of the respective service providers.

Examples of third-party services we use:

• Google Analytics: To track and report website traffic.

• Meta Pixel: For advertising and analytics purposes.

5. Managing and Disabling Cookies

You can control and manage cookies in several ways:

• Browser Settings: Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or delete them after each session.

  • Chrome: https://support.google.com/chrome/answer/95647?hl=en-GB&co=GENIE.Platform%3DDesktop

  • Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox

  • Safari: https://support.apple.com/en-gb/guide/safari/sfri11471/mac

  • Edge: https://support.microsoft.com/en-gb/windows/manage-cookies-in-microsoft-edge-view-allow-block-delete-and-use-168dab11-0753-043d-7c16-ede5947fc64d#:~:text=Delete%20all%20cookies,-Open%20Edge%20browser&text=Select%20Settings%20%3E%20Privacy%2C%20search%2C,and%20then%20select%20Clear%20now.

• Opt-Out Mechanisms: You can also opt-out of targeted advertising by visiting industry opt-out platforms such as:

  • Digital Advertising Alliance (DAA)

  • Network Advertising Initiative (NAI)

Please note that if you disable cookies, some features of our website may not work as intended.

6. Cookie Consent

When you first visit our website, you will see a cookie banner or pop-up requesting your consent to use cookies. By continuing to use our site without disabling cookies, you consent to our use of cookies in accordance with this Cookie Policy.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other reasons. Please revisit this page periodically to stay informed about our use of cookies.

8. Contact Us

If you have any questions or concerns regarding our use of cookies, please contact us:

• Email: matt@homefinancedirect.com

• Phone: 07375 404044

• Address: 61 Valley Road, Dewsbury, West Yorkshire, WF12 0JE.